I'm a freelance tech consultant and full-stack developer based in India, working with businesses that need more than a developer who takes a brief and ships code. Before anything gets built, I map out what your business actually needs — where leads are slipping through, where your team is stuck in manual work, and what the right technology would genuinely fix. Then I build exactly that.
My work spans custom web and mobile apps, AI chatbots and agents, WhatsApp automation, SEO, API integrations, and SaaS products. Whether you're trying to automate a slow manual process, launch a new product, or get your existing tools connected and working together — I scope the solution, design it around your constraints, and ship it end to end.
I've worked with startups, IT service firms, and business owners across India and internationally who are done paying for overbuilt, overpriced technology that doesn't fit how their business actually works. If you have a problem that needs the right technology behind it — not just any technology — let's talk.
- 1Start with your business problem, not the technology
- 2Define the right solution before writing a single line of code
- 3Build lean — ship what works, skip everything that doesn't
- 4Hand over clean code, full documentation, and continued support
Discovery, Consulting & Solution Design
Most projects fail because people jump to building before they understand the problem. I work with you first — mapping your operations, identifying where leads and time are being lost, and designing a practical technology solution that fits your actual goals and budget. No overselling. No unnecessary complexity.
- 1A clear, agreed scope with no hidden surprises
- 2Technology recommendations tied directly to your goals and budget
- 3Fewer costly mid-project changes and scope surprises down the line
Business owners, founders, and teams who know something needs to change but aren't sure what to build — or where to start.
Custom Web & Mobile Applications
Off-the-shelf tools create workarounds. Custom-built applications are designed around your exact workflows, customer journey, and business logic. I build web platforms, business systems, customer portals, dashboards, and mobile apps from scratch — optimised for performance, scalability, and long-term maintainability.
- 1Fast, responsive experience across every device
- 2Production-grade architecture built from day one — not retrofitted later
- 3A codebase that scales as your business grows without needing a full rebuild
Startups, growing businesses, and founders who need a product built around their exact requirements — not adapted from a template.
AI Agents & Intelligent Chatbots
Stop letting leads go cold waiting for a reply. I build custom AI assistants powered by modern LLMs — GPT and Claude — that answer customer questions, qualify leads, surface business knowledge, and handle repetitive workflows around the clock, without adding headcount.
- 124/7 customer support and lead handling without additional staff
- 2Instant lead qualification and follow-up — no manual effort required
- 3Your team focuses on complex work; the AI handles the rest
Businesses drowning in repetitive inquiries, missing leads after hours, or looking to automate customer interactions at scale.
WhatsApp Automation & Conversational Workflows
Your customers are already on WhatsApp. I build automated conversation systems that handle bookings, inquiries, lead capture, reminders, follow-ups, and support notifications using Meta Cloud API — so every message gets a response, even when you're unavailable.
- 1Instant, automated replies to every incoming WhatsApp message
- 2Automated booking and inquiry flows that work 24/7 without intervention
- 3Higher engagement through the channel your customers already prefer
Service businesses, travel operators, clinics, real estate agents, and anyone whose customers reach out on WhatsApp daily.
SEO & Website Performance Optimization
Ranking on Google isn't about tricks — it's about building sites correctly. I audit and optimise for technical SEO, Core Web Vitals, structured data, content architecture, and page speed so your site earns consistent organic traffic instead of depending entirely on paid ads.
- 1Higher Google rankings for the terms your customers are actively searching
- 2Faster loading pages that reduce bounce rates and improve engagement
- 3Better user experience that converts more visitors into real leads
Businesses with a website that's getting traffic but not ranking — or ranking but not converting visitors into leads.
API Integrations & Business Automation
Disconnected tools create duplicate work, data errors, and costly delays. I connect your CRM, payment gateways, email platforms, calendars, internal databases, and third-party services so information flows automatically — and your team stops manually bridging the gaps.
- 1Less manual data entry and fewer operational errors across systems
- 2Automated workflows that trigger and update without human intervention
- 3More time for your team to focus on work that actually drives revenue
Operations-heavy businesses spending too much time on manual data entry, system exports, and cross-platform updates.
SaaS Platforms & Multi-Tenant Systems
Building a SaaS product is different from building a website. I design and develop scalable multi-tenant platforms with everything a software business needs from day one — subscription billing, role-based access, admin tooling, tenant data isolation, and architecture built to grow with your customer base.
- 1Scalable multi-tenant architecture that handles many customers from one platform
- 2Automated subscription billing and plan management from launch
- 3Secure, isolated tenant data with no risk of cross-account exposure
Founders and businesses ready to build a recurring-revenue software product and launch it the right way.
Rapid MVP Development
Most MVPs fail because they're built like full products. I strip the scope down to only the features needed to prove market demand — ship it fast, get it in front of real users, and help you decide whether to build more, pivot, or stop before betting your full budget on the wrong idea.
- 1A working product in market faster and at lower upfront cost
- 2Real user feedback before committing to full-scale development spend
- 3A clear, informed path forward — build more, pivot, or stop with confidence
Startups and founders who need to validate a new idea or business model before committing to a full build.
Trambakraj Travels — Tour & Booking Platform
Freelance Project
Full-stack travel booking platform built for a live tour operator business. Includes destination listings, detailed itinerary pages, a WhatsApp-integrated inquiry flow, and a self-serve admin panel that lets the business owner manage packages and leads without touching a developer. Built with Next.js, Tailwind CSS, and Supabase.
- 1WhatsApp inquiry automation cut manual follow-up time significantly — inquiries get handled even when the client is unavailable
- 2Self-serve admin panel gives the owner full control over packages and leads with no developer dependency
- 3SEO-optimised destination and itinerary pages designed to capture organic search traffic
Toll Calculator — React & Map Based Routing App
Personal Project
React web app for route-based toll cost estimation using Toll Guru API. Features interactive map routing via MapTiler with polyline rendering, providing a full breakdown of toll costs, travel time, fuel usage, and distance — with multiple waypoint support for complex route planning.
- 1Real-time route calculation with a live, itemised toll cost breakdown
- 2Multiple waypoint support for complex, multi-stop route planning
- 3Clear visual polyline mapping so routes are easy to review at a glance
Straight from the business owners I've worked with
What Clients Say
Working with Ashish was a great experience. He understood our business, created a clean and professional website, and delivered exactly what we needed. The website has helped us present our services more effectively and build trust with potential customers.
Ajay Kasar
Founder, Trambakraj Tours and Travels
Freelance
Tech Consultant & Full Stack Developer
Independent consulting and development work with business owners and founders across India and internationally. I identify the real problem, define the right solution, then build and ship it — covering web apps, AI chatbots, WhatsApp automation, SEO, and API integrations from initial scoping through to deployment and ongoing support.
- 1Built a full-stack travel booking platform with WhatsApp inquiry automation that significantly reduced manual follow-up time for the client
- 2Designed and delivered AI-powered chatbot integrations for client businesses — live and actively handling real customer queries
- 3Provided solution consulting that helped clients define the right scope and avoid overbuilt, overpriced technology
PointMatrix IT Services
Software Developer
Developed and maintained scalable web applications serving multiple business clients simultaneously. Collaborated with cross-functional teams on architecture decisions, API design, and code quality — with a consistent focus on writing clean, maintainable code that holds up under real-world usage.
- 1Contributed to multi-tenant SaaS architecture built to serve multiple business clients from a single platform
- 2Built and maintained REST APIs consumed across web and mobile frontends in production
- 3Introduced cleaner patterns and improved practices through regular code reviews — raising overall codebase quality
Midnight Studios Pvt Ltd
Full Stack Developer
Built end-to-end web and mobile applications with a strong emphasis on performance and user experience. Took full ownership of features from frontend to backend — API development, database design, and UI — while keeping the code clean and the product fast.
- 1Delivered a mobile-first UI for a consumer-facing product, optimized for performance and usability
- 2Cut API response times and reduced database query overhead through targeted backend optimization
- 3Owned full frontend-to-backend feature development — scoped, built, and shipped independently end to end
Web & Mobile
Custom web and mobile apps that load fast, look sharp, and scale without breaking.
Backend & APIs
Reliable backend systems — APIs, databases, authentication, payments, and third-party integrations that hold up under load.
AI & Automation
AI chatbots, intelligent agents, and automated workflows that handle the repetitive work — around the clock, without adding headcount.
SEO & Performance
Fast sites that rank. Built right from the start — not patched in later.
Infrastructure & Dev
Reliable deployments, clean architecture, and systems that don't fail when it matters most.
The questions most clients ask before we start working together
Common Questions
Still have a question? Just send me a message.
B.E in Computer Science
Savitribai Phule Pune University
Relevant Coursework: Data Structures & Algorithms, Operating Systems, Database Management Systems, Computer Networks, Software Engineering
- 1Built strong fundamentals in algorithms, data structures, and system design
- 2Hands-on projects in networking, operating systems, and software engineering
- 3Academic foundation that directly informs clean, scalable architecture in production work